Amanda Kitchen

About Amanda

Hello, I’m Amanda Kitchen, the owner of Pura Vida Holistic Therapies, a company I established with a vision to provide the very best in holistic care. I’m passionate about my chosen profession and continually fascinated by how holistic therapies work to improve and enhance lives.

Based in Denby Dale, near Huddersfield, I am trained and qualified in VTCT Holistic Therapies – Level Three Diploma. After completing my Diploma, I continued researching and developing myself in the field of holistic therapies and have since completed a range of specialisms, all accredited by the Association of Beauty Therapists (ABT).  I am a clinical Aromatherapist, skilled in blending pure essential oils and tailoring them just for you, to treat your individual needs and conditions.

I pride myself in providing a bespoke, high quality, professional service. To me, there is no greater gift than improving lives by restoring and balancing the mind, body and soul in the purest way possible.

I absolutely love what I do.

Amanda x

The Pura Vida Ethos

Why Pura Vida? I chose the name because it means ‘Pure Life’ in Spanish and to me, that captures the essence of what the business represents… purity, serenity, a sense of well-being and restoring and balancing of the mind, body and soul.

What is Holistic Therapy?

Holistic Therapy is a completely natural and non-invasive form of treatment, suitable for all ages, which aims to treat the underlying causes of your symptoms naturally. Holistic Therapy gently but effectively works to restore and maintain the body’s natural balance to encourage the body’s own self healing and can also be used alongside conventional medicine.

Holistic Therapy can help individuals manage chronic stress, aid relaxation and improve longevity and is effective in addressing lots of other physical and psychological concerns, from hormonal imbalances to muscular aches and pains to improved sleep and mental clarity.

At Pura Vida I have merged ancient health wisdom and new techniques from all over the world to ensure our holistic therapies are the very best available.

Holistic Therapy

The Pura Vida Brand

The Pura Vida brand and logo was developed based on the peacock. The peacock is the national bird of India, is known for its beauty and grace. It is a symbol of beauty, prosperity, royalty, love, compassion, soul and peace. It is considered sacred in India and China.

In Buddhism peacocks symbolise purity and their feathers are used for Buddhist purification ceremonies. Peacock feathers have been used for healing for tens of thousands of years in every culture throughout time. They are said to carry spiritual healing energy that can be used to assist people seeking balance and harmony in their lives.

In Hinduism the peacock is associated with Lakshmi, who is a deity representing benevolence, patience, kindness, compassion and good luck.


For our products, we’ve chosen Neal’s Yard Remedies Organic (NYR Organic) as they are in keeping with our ethos because of their belief in using sustainable products. They have the world’s largest collection of UK Soil Association certified organic health and beauty products containing pure, organic and natural ingredients that nature can afford to give. They avoid polluting, toxic or harmful substances and don’t over-package which are all things that I’m passionate about.

NYR Organic are a British based company and all their products are designed, tested and manufactured in their eco-headquarters in Dorset. Here’s a bit more information on their products:

  • Never tested on animals
  • Only organic and natural ingredients
  • Only natural colours and fragrances
  • Better for the environment & protects wildlife
  • Contains no genetically modified (GM) ingredients

For more information about Neal’s Yard Remedies Organic (NYR Organic) products, or to place an order, take a look at my NYR Organic personalised website here.

Gift Vouchers

Pura Vida gift vouchers make the perfect gift for that special occasion whether it be for a birthday, mother’s day, Christmas or just because you’d like to treat a friend or loved one to some well deserved pampering.

You can purchase a gift voucher for a pamper package, an individual treatment or for a monetary value by filling in the form below, calling me on 07931 739452 or by putting a message on my Facebook page.

Gift vouchers are valid for 12 months from the date of purchase.

Loyalty Scheme

Don’t forget to get your Pura Vida Loyalty Card when you visit – pay for five treatments and you get your sixth treatment free!

Gift Cards
Loyalty Card


What time should I arrive for my appointment?

For your first visit, please arrive 30 minutes before your first appointment to allow sufficient time for your full consultation to be completed prior to your treatment. If you are late, this may result in time being deducted from your treatment.

Is there anything I need to make you aware of prior to my treatment?

Yes, please let us know of any existing condition or illness prior to your treatment.

Can I bring my own music with me?

Yes, you can bring your favourite relaxation CD or headphones are available if you would like to listen to your own music during treatments on your phone or IPad.

What if I need to cancel or reschedule my appointment?

If you need to cancel or reschedule your appointment, please allow at least 24 hours’ notice. If less than 24 hours’ notice is received then a cancellation charge will be applied of £20.00.

Get in Touch

I’d love to hear from you. Contact me to make an appointment or for advice on the best treatments for you and your specific requirements. Call 07931 739452 or fill in the form below.