About Amanda

Hello, I’m Amanda Kitchen, the owner of Pura Vida Holistic Therapies and yoga, a secret sanctuary nestled in the idyllic, semi-rural village of Denby Dale, near Huddersfield.  A company I established with a vision to provide the very best in holistic care to nurture and nourish you and offer you well deserved time to heal, rest, restore, rejuvenate and find stillness in a chaotic world.  Time to just be, rather than doing.

I’m passionate about my chosen profession and pride myself in providing a bespoke, high quality, professional service that comes from the heart.

I am trained and qualified in VTCT Holistic Therapies – Level Three Diploma. After successfully completing my Diploma in February 2017, I continued researching and developing myself in the field of holistic therapies and have since completed a range of specialisms, all accredited by the Association of Beauty Therapists (ABT).  I am a clinical Aromatherapist and Reflexologist, skilled in blending pure essential oils and tailoring them just for you, to treat your individual needs and conditions.

In June 2007, I was delighted to be offered a place on a 200 hour Yoga Teacher Training Diploma with Yogacampus and be given the opportunity to follow my dream of teaching yoga which complements the holistic therapies perfectly. I  became fully qualified in December 2018.

In September 2020 I followed my intuition and my passion and love of music and embarked on a 100 hour Foundation Certificate in Sound Healing with The Sound Therapy Company and became fully qualified in February 2021.

I have continued to personally develop myself and have successfully completed courses in Restorative Yoga, Levels 1 and 11 in Usui Reiki, Vinyasa Flow and Yin Yoga using Traditional Chinese Medicine focusing on acupressure points and the liver and it’s partner organ, the gall bladder, the Heart and its partner organ, the small intestine and the lung and its partner organ the large intestine meridians.

My work gives me immense pleasure, gratification and satisfaction as I love to nurture people, supporting and guiding them on their journey with self-care, enabling them to improve their health and well-being and I feel blessed to have found my true purpose in life.

With deep gratitude.

Amanda x

The Pura Vida Ethos

Why Pura Vida? I chose the name because it means ‘Pure Life’ in Spanish and to me, that captures the essence of what the business represents… purity, serenity, a sense of well-being and restoring and balancing of the mind, body, soul and spirit.

What is Holistic Therapy?

The definition of Holistic Therapy is that it is characterised by the belief that the parts of something are intimately interconnected and explicable only by reference to the whole.

Holistic Therapy is a completely natural and non-invasive form of treatment, suitable for all ages, which aims to treat the underlying causes of your symptoms naturally. Holistic Therapy gently but effectively works to restore and maintain the body’s natural balance to encourage the body’s own self healing and can also be used alongside conventional medicine.

Holistic Therapy can help individuals manage chronic stress, aid relaxation and improve longevity and is effective in addressing lots of other physical and psychological concerns, from hormonal imbalances to muscular aches and pains to improved sleep and mental clarity.

At Pura Vida I have merged ancient health wisdom and new techniques from all over the world to ensure our holistic therapies are the very best available.

Holistic Therapy

The Pura Vida Brand

The Pura Vida brand and logo was developed based on the peacock. The peacock is the national bird of India, is known for its beauty and grace. It is a symbol of beauty, prosperity, royalty, love, compassion, soul and peace. It is considered sacred in India and China.

In Buddhism peacocks symbolise purity and their feathers are used for Buddhist purification ceremonies. Peacock feathers have been used for healing for tens of thousands of years in every culture throughout time. They are said to carry spiritual healing energy that can be used to assist people seeking balance and harmony in their lives.

In Hinduism the peacock is associated with Lakshmi, who is a deity representing benevolence, patience, kindness, compassion and good luck.


For our products, we’ve chosen Neal’s Yard Remedies Organic (NYR Organic) as they are in keeping with our ethos because of their belief in using sustainable products. They have the world’s largest collection of UK Soil Association certified organic health and beauty products containing pure, organic and natural ingredients that nature can afford to give. They avoid polluting, toxic or harmful substances and don’t over-package which are all things that I’m passionate about.

NYR Organic are a British based company and all their products are designed, tested and manufactured in their eco-headquarters in Dorset. Here’s a bit more information on their products:

  • Never tested on animals
  • Only organic and natural ingredients
  • Only natural colours and fragrances
  • Better for the environment & protects wildlife
  • Contains no genetically modified (GM) ingredients

For more information about Neal’s Yard Remedies Organic (NYR Organic) products, or to place an order, take a look at my NYR Organic personalised website here.

Gift Vouchers

Pura Vida gift vouchers make the perfect gift for that special occasion whether it be for a birthday, mother’s day, Christmas or just because you’d like to treat a friend or loved one.

You can purchase a gift voucher for an individual treatment, a block of monthly yoga classes or a private 1:1 or 2:1 yoga session, a therapeutic sound healing session or for a monetary value by filling in the form below, calling me on 07931 739452 or by putting a message on my Facebook page.

Gift vouchers are valid for 6 months from the date of purchase and there is an additional charge for postage.   Gift vouchers will shortly be available to purchase via email.

Loyalty Scheme

Don’t forget to get your Pura Vida Loyalty Card when you visit – pay for five treatments and you get your sixth treatment with 50% off.

Gift Cards
Loyalty Card


What time should I arrive for my appointment?

For your first visit, please arrive 30 minutes before your first appointment to allow sufficient time for your full consultation to be completed prior to your treatment to ensure there are no contra-indications that mean the treatment can’t be carried out or contra-actions that mean the treatment can’t be carried out on the day, for example, a heavy cold.  Please arrive five minutes prior to your treatment for return visits. If you are late, this may result in time being deducted from your treatment.

Is there anything I need to make you aware of prior to my treatment?

Yes, please let us know of any existing condition or illness prior to your treatment as a doctor’s note may be required for your treatment to be able to go ahead.  If you do not let us know of any special requirements at the time of booking we cannot guarantee that we will be able to fully accommodate you on your visit. If you have any concerns, please give us a call on 07931 739452 (and where appropriate your doctor). If any treatment is found unsuitable we will recommend an alternative where possible.

Can I keep my mobile phone with me?

Yes, but please remember to switch your mobile phone to silent or switch to aeroplane mode so you aren’t being disturbed during your treatment to allow you to fully rest and relax.  For yoga classes and group sound healing sessions, we ask that you respect other people’s right to quiet by switching your mobile phone to silent or aeroplane mode at all times.  If you need to make an urgent call, then please leave the room quietly to do so.

Can I bring my own music with me?

Yes, you can bring your favourite relaxation CD or headphones are available if you would like to listen to your own music during treatments on your phone or IPad.

What if I need to cancel or reschedule my appointment?

If you need to cancel or reschedule your appointment, please allow at least 24 hours’ notice. If less than 24 hours’ notice is received then you will incur a 100% charge.

What do I need to bring?

For yoga, please have all necessary equipment to hand such as a minimum of two blocks, two bricks, a belt, a blanket for relaxation and a bolster if you have one.  Don’t worry if you don’t have any yoga gear as you can improvise with books, a tie or a belt and rolled up blankets.  A thin cushion would also be useful to rest your head on.  For sound healing, please have three cushions, a rolled up blanket and an additional blanket so you can create yourself a cosy cocoon.  You don’t need to bring anything with you for your holistic therapy treatment unless you’d like to bring your own music (see above).  Please bring a bottle of water with you for all treatments and a mask.

Is parking available?

I work from home and parking is available either on my drive or on the road outside my house.  When I teach at Denby Dale Methodist Church, parking is available in the car park around the back of the church which can be accessed via Wesley Terrace.

How can I pay?

You can pay via BACS – sort code – 09-01-29, account number – 11835132 or in cash at the time of your treatment so if you would like to pay by BACS, please bring your mobile phone with your banking app downloaded on to it.

Get in Touch

I’d love to hear from you. Contact me to make an appointment or for advice on the best treatments for you and your specific requirements. Call 07931 739452 or fill in the form below.